The Abibu Story
This is where the science comes in.
The progress of science is about challenging pre-conceived ideas, thinking laterally and being prepared to break boundaries. Skincare product developers have always been fascinated with the incredible properties of the human skin and to understand what can be done to preserve it. The starting point for Abibu was to step away from the legions of researchers working on beauty products and anti-ageing concepts and focus on the health of the skin.
Healthy skin looks younger, feels younger and will be more resilient to ageing and the damaging effects of the environment including increasing levels of pollution, radiation and sun damage coupled with stress and poor diets.
Skin needs moisture but there is a natural limit of how much the skin can absorb from the outside, so we at Abibu shifted our attention to the inside. The breakthrough development of the mineral supplement drink achieved success – long-term test results proved time and time again that the skin was absorbing more moisture resulting in suppleness and vitality. A revolution in natural, organic skin care.
This is where the Abibu journey started…
More than just organic skin care, the Abibu London story starts with Tomi Abibu and her relentless pursuit in learning about the skin and “what makes it tick?”
A pharmacist with over 10 years’ experience and expertise in product formulation, Tomi (MPharm MPharmS) has spent the last few years researching and investigating the properties of our skin, its texture and conditions, the damaging effects of environmental factors on it and most importantly, how nutrients and supplements can make a difference.
In her quest to delve deep into the fundamentals of the skin, she has conducted numerous studies on how different ingredients react both independently and when they are combined with each other, discovering their effects on the structure of the skin and its improvement.
Her “aha” moment came when she discovered that the single most important element for maintaining healthy, glowing skin is consistent hydration both from within and from external application directly on the skin. With the use of well-known antioxidants and specific nutrients, Tomi has successfully developed the Abibu skincare range; a two-fold natural skin care treatment that efficiently works through the external skin barrier, enriching the skin by providing intense hydration moisturisation, protection and nutrition in conjunction with the vital vitamins and a mineral supplement drink, enhancing the support from within. Not only has this approach visibly reduced the signs of ageing, but has given a boost to skin cell regeneration – a pioneering and holistic approach to organic skin care.
She has learned through her research, experience and continuous study of new technologies that skin that is nourished and healthy both from the inside as well as from the outside will look and feel soft, supple and radiant; the Abibu range of products reflect just that.